We worked on the biggest change to Sky Sports in its 26 year history. Our brief was to create a new Sky Sports, one that offers complete control to its customers by creating nine dedicated sports channels. The result is a fresh and modern brand that positions Sky Sports as the ultimate sports storyteller. Moving beyond the cliché celebratory moments to bring you every side of the story – the grit, the pain, the passion and the disappointments.
Each channel has been designed from a master kit of parts of typography, colour, tone-of-voice and sound design that flex and stretch to create unique channel personalities that stand alone and sit together.
The result is a completely new Sky Sports brand, reimagined from top to bottom; from digital to set-design, house-style to hero photography. And a bold change to digital-first, friendly and fit-for-purpose for every screen.