Christmas is the busiest time of year for Premier League football with some of the most important games of the season being played. Sky Creative Agency was challenged to create a campaign that reminded football fans that Sky Sports is the only channel to broadcast over 40 live games across the festive period ensuring no fan misses out. We also needed to communicate that Sky Sports understands what it’s like to be a football fan at Christmas!
Festive Football was written internally by SCA Creatives Ed Mallin and Will McMullan, who also assembled a team to film authentic, fan’s-eye-view content that truly captures the essence of Christmas football emotion. The ad, which stars Chelsea star Eden Hazard, plays on familiar and relatable festive truths whilst showing the drama and togetherness of the traditionally packed British festive football fixture list.
The production process involved shoots covering the length and breadth of the UK with the team embarking on 10 shoot days in total, with the most involved of these being a bespoke VFX shoot with Eden Hazard at Chelsea’s training base in Cobham, Surrey. The Sky Creative Agency team was ambitious with the number of shots it wanted to capture with Eden to try and get the most value out of the time the agency had with him. Once the production team had captured the moment it was passed to VFX house Coffee & TV to work its magic, and place Hazard in a fully rendered Stanford Bridge to bring his free kick scene, the climax of the spot, to life.
As well as an incredible TV commercial, the Festive Football campaign also saw Sky Creative Agency create a series of emotive print ads, online ads and digital out of home assets.