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Sky One Rebrand

The politics editors at Kipp Harbor Times were covering the memorial development of former president Dwight D. Eisenhower. They needed a visual that conveyed the differing opinions surrounding the story.

    To drive reappraisal of the Sky One channel, our brief was to remind Sky's valued customers of the reasons why watching Sky One is exactly the way to spend their down-time.   We positioned Sky One as the natural entertainer. Bolder, brighter, bigger. Not brash or try-hard. It's easy going, warm and open. It is confident and arm-around-you understanding. Giving you authentic observation and knowing humour, with a streak of cheek. Feel good entertainment. Pure and simple and nothing but.

 

To drive reappraisal of the Sky One channel, our brief was to remind Sky's valued customers of the reasons why watching Sky One is exactly the way to spend their down-time. 

We positioned Sky One as the natural entertainer. Bolder, brighter, bigger. Not brash or try-hard. It's easy going, warm and open. It is confident and arm-around-you understanding. Giving you authentic observation and knowing humour, with a streak of cheek. Feel good entertainment. Pure and simple and nothing but.

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