For the first time ever, Sky Creative Agency (SCA) has delivered a full channel takeover ahead of the eighth and final season of global smash hit TV show Game of Thrones. Spanning the breadth of Sky Atlantic’s output, and running right through to the final season, SCA created a “The Living vs. The Dead”-themed takeover that saw the Sky Atlantic channel logo engulfed in opposing dragon fire; the red fire of the living and the blue fire of the dead, creating a visually bold representation of the imminent finale. As part of the takeover, everything from promos to social and continuity idents have all been Game of Thrones-ified. The final season of Game of Thrones is on Sky Atlantic from 15th April 2019 and all seven seasons are available to watch on demand through Sky Box Sets.
In addition to the channel takeover, the logo will appear on a variety of executions including an extensive OOH around the finale, a UK-wide experiential tour giving fans the opportunity to sit on the Iron Throne, media partnerships with the Daily Mail and The Sun that offers fans the chance to receive exclusive Game of Thrones content and a Sky Sports Premier League studio-takeover ahead of the first episode on April 15th.
Working closely with Framestore, Sky Creative Agency, Sky’s in-house advertising agency and the UK’s largest in-house creative shop, created a multi-layered animated Sky Atlantic logo that nearly broke Framestore’s pipeline. The rendering of the logo alone required 15 hours of rendering per frame to achieve the level of detail required.
Sky Creative Agency Creative Director Oli Francis commented: “in previous years we froze the logo and for the finale we really wanted to heat things up. Using dragon fire to burn the logo to within an inch of its life seemed like an apt way of doing that. I must admit we took some pleasure in nearly breaking Framestore’s pipeline.”
Simon Buglione, Sky Creative Agency’s Managing Director added: “Game of Thrones is such a big event in TV that it’s always a lot of fun for the agency to get stuck into. With this being the final season, we wanted to pull out all the stops to give it the send-off it deserves and I’m very pleased with the outcome.”