To mark the launch of the new Sky Original Drama, our brief was to create a a buzz and appeal to a broad spectrum of audiences.
Our overarching concept for the campaign was ‘Trouble in Paradise’ with the symbolic Riviera as an archetype of idyllic living for the rich and famous. We question - can paradise be so perfect?
Inspired by the famous painting Ophelia, in our creative we see Georgina, played by Julia Stiles, vulnerable in a beautiful place. Reflecting in her mind on the events that have got her to this point, she’s relying on her strong character to find the truth around her husband’s death.