Adapted from Deborah Harkness’s All Souls trilogy, A Discovery of Witches is a modern-day love story, set in a world where witches, daemons and vampires secretly live and work alongside humans, hidden in plain sight.
We were tasked with bringing that world to life. Our job was to establish a franchise while driving value and viewing for the Sky original drama. The idea was copy-led, situationally-specific media designed to encourage the public to question the world around them and the people in it.
We infused Sky One’s cheeky tone of voice into a campaign that needed to stand out and be sharable to both fans of the book and fans of the genre.
We leveraged show talent to share the creative and took over Waterloo and The Metro on the launch day.